We conducted an experiment to see if Scroll Time and Scroll Speed correlate with native advertising across a variety of publishers. We tracked over 150+ sponsored stories and 175K scrolling actions through the Cooperatize platform.
Click one of the links bellow to view our insights on engagement and reading behavior from native advertising!
Roger was the co-founder of GiftFinder.com, where gift suggestions are offered based on a recipient's social data. Prior, Roger was the Founder and President of KlickableTV, a platform that allowed users to click on items inside the video to learn more or buy. He was an “intrapreneur” at Bloomberg LP where he was a founding member of the Bloomberg Legal team and also had stints at Goldman Sachs and Morgan Stanley. He is the co-organizer of the Stamford Tech Meetup (sold to Built in CT), the New York Pinterest Meetup, and the producer of New York Crowdfunds, a crowd funding festival. In addition, he’s a Webby Award honoree for Experimental video, a semi-finalist for the Bombay Sapphire Imagination Series, the winner of the Butterfinger Viral Video Contest, holds a Guinness World Record and owns three degrees from the University of Pennsylvania and the Wharton School, where he sometimes guest lectures. He teaches video at FIT in New York, competes regularly in stair climbing competitions and the NYC Marathon and is a member of SAG and AFTRA.
Al joined Google in 2007 as a financial analyst crafting deal models for some of Google’s top distribution and mobile partnerships. In 2010, he started selling the Google TV Ads product to traditional media agencies and Fortune 500 companies across Travel, Finance, and Auto verticals. In late 2012, he founded an Excel education and consulting company called KeyCuts.
“Cooperatize” is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
“Cooperatize” may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1, 2014.
What we collect
We may collect the following information:
name and job title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
data from user authorized sites including Google Analytics, Facebook, Twitter, PayPal, Instagram, YouTube
We access, share, and store Google Analytics page view and unique visitor data.
We access, share, and store YouTube subscriber data.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional email about new products, special offers or other
information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes.
We may contact you by email, phone, fax or mail.
We may use the information to customize the website according to your interests.
We may provide your information to our third party partners for marketing or promotional purposes.
We will never sell your information.
We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Cooperatize, Inc., 175 Varick Street, 4th Floor, New York, NY, 10014, USA.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.