Cooperatize is a marketplace that allows brands and agencies to buy sponsored content from thousands of verified publishers.
Roger was the co-founder of GiftFinder.com, where gift suggestions are offered based on a recipient's social data. Prior, Roger was the Founder and President of KlickableTV, a platform that allowed users to click on items inside the video to learn more or buy. He was an “intrapreneur” at Bloomberg LP where he was a founding member of the Bloomberg Legal team and also had stints at Goldman Sachs and Morgan Stanley. He is the co-organizer of the Stamford Tech Meetup (sold to Built in CT), the New York Pinterest Meetup, and the producer of New York Crowdfunds, a crowd funding festival. In addition, he’s a Webby Award honoree for Experimental video, a semi-finalist for the Bombay Sapphire Imagination Series, the winner of the Butterfinger Viral Video Contest, holds a Guinness World Record and owns three degrees from the University of Pennsylvania and the Wharton School, where he sometimes guest lectures. He teaches video at FIT in New York, competes regularly in stair climbing competitions and the NYC Marathon and is a member of SAG and AFTRA.
Al joined Google in 2007 as a financial analyst crafting deal models for some of Google’s top distribution and mobile partnerships. In 2010, he started selling the Google TV Ads product to traditional media agencies and Fortune 500 companies across Travel, Finance, and Auto verticals. In late 2012, he founded an Excel education and consulting company called KeyCuts.
Startup founder Roger Wu hasn't shied away from an opportunity in his dozen years in New York City.
18 Experts Weigh in on Native Advertising
With traditional blogger or PR outreach, you pitch your story to a potential publisher and hope you will "get lucky" and get your story published. With sponsored posts, you are guaranteed a placement on one of the 3,000+ blogs in the Cooperatize network. Our goal is to make sure there is a good fit between your brand and the blog you work with.
The benefit of a sponsored post is twofold: 1) Engaging content is written about your brand for the readers of the desired blog 2) A sponsored post is front and center on the blog vs. display ads on the side or top of the blog.
All the bloggers in our network understand how to write great stories. Sure, they could write a sponsored post that just talks about the benefits of your product or service, but this isn't relevant to the readers of the blog. The blogger will craft a story that weaves in your brand so that readers are engaged in the story AND your brand.
We have over 3,000 blogs in our network to choose from. Whether you want to be on 1 blog or 500, the exposure is up to you. Another benefit of long-form content is that your post may show up in SEO results on search engines. This leads to more traffic to your sponsored post weeks and months after the post is published!
Everyday new blogs come and new blogs go. In order for you to receive an accurate picture of what blogs are available to you, you have to submit a request through our system. The system that notifies all bloggers on our system that an opportunity is available to them. Only after they accept the opportunity do we show you which bloggers are "live".
Each blogger charges on a cost per post basis. Each post has a fixed price and a small bonus that incentivizes bloggers to continue sharing after the initial post. However as time goes on, the cost per post decreases and you'll continue to receive leads even after you have paid off the blog.
Here's a great article from the Wall Street Journal about how to measure your campaign. A quote that sticks out: “It’s not as easy to tie a sponsored article to a purchase, but that’s not really the goal,” said Dell’s Managing Editor, Stephanie Losee, who oversaw the campaign. “This content is at the top of the [purchase] funnel; it’s intended to cast a wide net for those interested in these topics and to put Dell in front of them… It’s at the awareness level.” Our analytics provide "digital marketing" type metrics like page views and uniques but also provide "awareness" level metrics like engagement and time spent.
There is no guarantee on how many sales or how much traffic you'll receive. The best we can do is estimate based on the number of page views that a publisher has and their domain authority and page rank, which approximates how well the post will do in search engines.
We know writing for your blog is a full-time job and requires a lot of time, so we aim to streamline the sponsored post process for you and the brands you work with. We have standardized policies around payment, content relevance, and backlinking so that expectations are made clear between brands and bloggers. Sign up as a Publisher to see our standards!
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